About Lurpak
Your journey into the delicious world of LURPAK begins here. Indulge in 30 seconds of good food getting the respect it deserves with our new TV campaign. Then discover more about LURPAK’s proud, passionate history stretching back 120 years. Or, simply dive straight into deciding which one of our family members would best suit the meal you’re planning.
Our Family
Whatever the meal, one of the LURPAK family members will bring out its true flavours. Start by exploring our range, then grab your favourite LURPAK from the fridge, gather some fresh ingredients and do as little to them as possible. You can trust LURPAK to respect their inherent qualities.
Our Story
1888 was a great year for butter - LURPAK was born. Since then, it has held its position as the most delicious premium butter for over a hundred years. Discover its Danish origins and how we make LURPAK. What we put in. And what we leave out.
Our Adverts
Our new LURPAK advertising campaign is a feast for the eyes. An all-out celebration of ingredients and what LURPAK adds to them. We have a collection of TV commercials, press ads and posters for you to enjoy right here. Warning - don't watch hungry. You will be.