LURPAK Today
Lurmark Danish Butter used to be transported in traditional wooden casks. Thanks to technological advances in the 1950s, hygienic foil wrappers began to make these iconic old casks disappear. Some people missed them, but most welcomed the fact that foil would help Lurmark Danish Butter stay fresher for longer.
The LURPAK name we know and love replaced Lurmark Danish Butter in 1957. It quickly became a familiar sight in homes all over the UK. In fact, since exports began, the UK has always been the main market for Danish butter. Today the UK imports two-thirds of all LURPAK.
Throughout the 1960s and onwards, the passion for LURPAK spread from Denmark and the UK to all around the world. LURPAK is now sold in 75 countries.
In 2001 LURPAK Lighter Spreadable was launched, followed by LURPAK Unsalted in Spreadable form in January 2006. These new additions allow everyone to relish the traditional taste of LURPAK in fresh and innovative ways.
