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Are Portion Sizes Dividing Britain?

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It would seem that, as a nation, we have lost all sense of proportion. On the one hand, we have teenage girls desperately trying to squeeze into ‘size zero’ jeans; on the other, fast-food outlets are fuelling the UK’s growing obesity epidemic by ‘super-sizing’ our burgers.

In the midst of it all there’s a great North/South ‘food’ debate developing. Are portion sizes determined by our postcodes? In Manchester they call bread rolls ‘Giant Barms’, and indeed they are huge – at least three times the size of a London bread roll. Is it true that portions get bigger the further north you go? And what is a correct ‘portion size’ anyway? We decided to find out…

Is it really greedy up North?

According to the Department of Health, people in the North are definitely eating more and they’ve got the figures to prove it (pardon the pun). It’s been predicted that 13m adults in the UK could be overweight or obese by 2010, and there are the profound regional differences. It’s estimated that Yorkshire and the Humber will have the highest number of obese adults with 39% of men and 27% of women becoming overweight by 2010. In London and the south east however, the forecast is a much healthier 17% for men and women.

…13 Million Adults in the UK could be overweight or obese by 2010.

The great food divide = those with the least, eat the most

The stark reality is that living in poverty often leads to a poor diet and there is a definite divide across the country, with the North and Scotland having the greatest concentration of poorer areas and food poverty. But in modern Britain, food poverty doesn’t mean people can’t afford to eat, like it did in Victorian times.

Instead, what it really means is that people today suffer from a lack of access to healthy food. There is evidence that healthy food is more expensive, while there is an overabundance of cheap, processed food. For example an organic chicken could cost anything from £8 - £15; whereas a 250g bag of frozen chicken nuggets costs around 99p.




Getting things into proportion

Order a meal from your average restaurant, café or pizza parlour and you'll need a huge appetite to get through it.

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Whatever side of the border you live, there’s no denying food servings have got bigger in recent years.

Over the last 20 years hamburgers have doubled in size, pasta servings are 480% larger and chocolate chip cookies a whopping 700% bigger.

So who’s to blame for all this gluttony? Well, perhaps we are. How many times have you heard a restaurant praised for its generous servings? And how many times have you heard a restaurant criticised because its portions were too small?

We have inadvertently pioneered the ‘super-size’ and created a lack of portion control - that’s the real problem. We think we’re getting a bargain when we get more food for just a few pence more. In fact all we’re getting are extra calories and fat. We may grumble at the size of a nouvelle cuisine dish or an aeroplane meal that’s “so tiny!” yet it’s meals like these that are just the portion size we should be aiming for.

Eat with your eyes

Many of us underestimate the amount we eat each day. Here are a few visual tricks that can help you see what the average portion of food should look like. Obviously we’re all different, with women requiring around 1940 calories and 2550 for men. So don’t think of this as anything more than a rough guide.

What should a portion of food look like?

  • A portion of cheese (25g) equals the size of a small box of matches.
  • A portion of fruit or vegetables equals the size of your fist.
  • A piece of fish or meat should be no bigger than the palm of your hand.
  • A portion of bread, pasta, potatoes or rice should resemble the size of a grapefruit.
  • At least a third of your meal should be made up of vegetables (excluding starchy veg such as potatoes).

Fed up with feeling full up?

With all this confusion over portion sizes, it’s not surprising that people have forgotten the instinctive signals for feeling full. In Britain there seems to be an anxiety about wasting food, probably a hang up from food shortages and wartime rationing in the past. Many of us are conditioned to be advocates of ‘the clean plate’ club. As a general rule if we feel uncomfortably full after a meal, we’ve eaten too much. However, by keeping an eye on our portion sizes, we’ll still feel satisfied and be able to enjoy our favourite foods, the upside being that we’ll be cooking less, eating less, wasting less and weighing less.

Have portion sizes got out of control?

Have you ever felt pressurised to ‘super-size’ your meals? What’s the most ridiculous portion, large or small, that you’ve been served at a restaurant? And do you eat more when you go out than at home? Let us know in the forum »



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