On The Rise

The revival of all things retro - allotments, knitting and the simple life - has also seen home baking make a comeback. But it's not just us regular folk doing it. Jamie's got his 'Ministry of Food', Gordon's got his 'Cookalong Live' and Rachel Allen's new series 'Bake!' sees her traveling around the UK to find the most creative patissiers. So are we now embracing baking because our celeb friends are, or are they simply taking the lead from us?

If shop-bought pastries loaded with sugar and muffins packed with additives aren't your cup of tea, then baking is ideal. You choose the ingredients, you choose the size. Not only does it taste better, it's better for you and doesn't cost the earth. And if that's not reason enough, simply put, home baking makes you feel good.

Mixing, beating, folding and sieving - the kitchen is your playground. In as little as 25 minutes, you could be producing a tray of piping hot muffins fresh from the oven. It's a proud moment you may find yourself repeating time and time again.

'Feeling good, wafting along in the warm, sweet-smelling air, unwinding, no longer being entirely an office creature.' As the domestic goddess herself, Nigella, puts it, 'This is what baking is all about.'

So whatever your reasons for baking, if creating delicious tasting food is one of them, then why not try new LURPAK Mini-Blocks? At 50g, they're smaller than a credit card, which makes them the perfect size to fit most recipes. You can find out more here.