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Have we had our fill of designer sandwiches?

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Have we had our fill of designer sandwiches?

The humble butty has come a long way since the 4th Earl of Sandwich hankered after a snack between two slices of bread. These days he’d be pointed in the direction of a supermarket chiller cabinet and offered pre-wrapped delicacies such as Aromatic Duck or Thai Green Curry in a choice of rolls, baguettes, pitta, bloomers, wraps and bagels. But are these new fangled sandwiches with their exotic ingredients more enticing than a good old-fashioned cheese and pickle sarnie? We decided to find out.

The sandwich explosion

Sandwiches may have been around for centuries, but they’re perfectly geared towards our busy modern life. You can’t multi-task with a plate of chicken salad perched precariously on your lap – but stick it in a sandwich and away you go.

Quick and easy to make, they are the ultimate convenience food. The irony is, we’re often too busy to make them ourselves – that’s why the ready-made sandwich market is worth 3.3 billion pounds.

And because we’re chomping our way through so many sandwiches, we’re demanding more choice, so it’s no surprise that, as tastes change, more and more unusual ingredients are sneaking in between the slices.

Anyone for a bacon and scallop bap?

A couple of years ago we’d have thought ‘Foccacia’ was a rude word. But now we’re quite happy to swap our white sliced for a nice bit of Italian bread, laced with black olives.

And if you thought crayfish and rocket was a little bit ‘out there’, the sandwiches of the future could go absurdly gastronomic. We could find ourselves tucking into bacon and scallop sandwiches, roast pork with peaches, houmous and date, fig and Parma Ham even char-grilled pineapple.

But shouldn’t these fillings stay in the restaurant and out of the sandwich shop? Wouldn’t a delicate Thai Curry fair better on a bed of Jasmine Rice than be crowbarred into a Ciabatta? Surely these fillings are too fussy to be sandwich fare - as anyone who has eaten a leaky Tikka wrap on a bus will tell you.



Back to the sandwich board

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Back to the sandwich board

Although we have more unusual and exotic ingredients to hand, it would seem we are traditionalists at heart. A survey compiled by the British Sandwich Association, found that we still plump for old-fashioned fillings, such as cheese (16%) ham (13%) and chicken (12%).

But these days the focus is on quality and variety. Plastic cheese slices have been replaced with mature French fromages, while ham is now off the bone as opposed to out of a tin, which can only be a good thing.

Are shop bought sandwiches as bad as a Big Mac?

Recently pre-packed sandwiches have been under fire from the health group CASH (Consensus Action on Salt and Health – yes, really). They looked at 140 ready made sandwiches and found that 40% of them contained at least 2g of salt - the equivalent of several bags of crisps.

There is also a common misconception that sandwiches are ‘just a bite to eat’; when in fact you could be eating the equivalent of a main meal between two slices of bread.

Did you know that the average BLT weighs in at 599 calories with 37 grams of fat? You may as well be chowing down on a greasy burger. And appearances can be deceptive. The New York Times was horrified to discover that a seemingly innocent vegetarian sandwich had 753 calories, 40 grams of fat (that's three times that of a roast beef sandwich) and 1,543 milligrams of sodium. Its downfall? The avocado, the cheese and the mayonnaise-based dressing.

Keeping it real

Although Elvis was partial to fried peanut butter and banana sarnie, a tasty sandwich doesn’t have to be brimming with fat and salt. Obviously it helps if you make them yourself, so you can see what’s going in them, but there are so many different fillings on offer, it is possible to make sandwiches part of a healthy lifestyle without compromising on taste. Just remember to read the label.

Try chicken salad, lean beef and horseradish and roast vegetables or opt for wraps such as spicy Mexican bean chilli. And as the weather gets colder, why not tuck into some toasted sandwiches? They’re the perfect ‘comfort food’ and very satisfying.

Gentlemen prefer bacon

Here’s another interesting finding - sandwich choices vary with gender. Apparently the carnivorous male favours the bacon sandwich – accounting for 70% of all sales, whereas women are more health conscious, with 63% opting for a prawn salad - fancy that.

So what exactly is the perfect sandwich?

Are designer sandwiches the way to go or do you prefer to make your own? Join the great sandwich debate in the forum.



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